The most obvious success story is the proliferation in 'no-frills' airlines, whereby you can now get a scheduled return flight for less than it costs to park your car in the airport for the weekend. To get the cheapest seats you'll need to be flexible (try to avoid flying on Fridays and Sundays). Budget airlines flying from the UK to Amsterdam include: easyjet.com, jet2.com, bmibaby.com, basiqair.com and Air Wales.
Web-based travel agents are also a good place to start looking for cheap flights to Amsterdam . Lower operating costs mean that online suppliers have their high-street counterparts over a competitive barrel. The size and competitiveness of the electronic marketplace also means that flight-brokers must operate on the leanest of profit margins if they want to survive.
The Internet is also fertile ground for 'late deals'. If you're prepared to leave at short notice you can often pick up a flight for a fraction of the original cost. It's worth bearing in mind that many 'last minute' operators also act as flight consolidators, which means that discounted tickets can often be booked way in advance.
While it's impossible to ignore the boom in new media; the majority of flights are still booked in the high-street or over the phone. The 'big name' travel agents have phenomenal buying power and are in a position to offer some genuine bargains. Other well-trodden paths that still come up with the goods include: Teletext and the Travel supplements of the Sunday newspapers.
Amsterdam's proximity to the UK makes overland travel a realistic and economic option. Several ferry companies operate daily services (from Newcastle and Harwich), or there's a choice of coach (Eurolines) or rail (Rail Europe) travel.