Bali Bra - Underwear Online

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A Bali bra may sound like a particularly strenuous wrestling manoeuvre, but it’s not. Nor is it a type of bra constructed from palm leaves and cocktail umbrellas. It is a bra though – one of the most popular brands in the US. According to Bali, 70% of women are wearing the wrong size bra. They are going to do something about it. Bali is able to draw in the likes of Naomi Campbell as a frontwoman and photographer Richard Avedon, so they are clearly having a degree of success.

Bali believe that they really know women’s bodies – what will be comfortable, what will be supportive and what will help to bring out the best in the female shape while keeping a natural look. They have a few patents pending on their seamless inventions, while their plus size and minimizer bras are among the most popular in America. They’re made by Sara Lee Intimate Apparel – the giant group which is also responsible now for French lingerie legend Dim, Playtex, Wonderbra, Unno and Just My Size. Bali caters for sizes in between those of Wonderbra, on the smaller side, and Playtex or Just My Size on the larger.

Bali’s Satin Tracings underwired minimizer can, it’s claimed, reduce the bust by up to 1 ¼ inches, while Bali’s Flower bra goes up to 50DDD. They do a seamless support bra, a microfibre bra, and various styles of briefs to match them. Bali’s other shapewear products are also a US favourite, such as the 3-Way Convertible Shaper which works on the stomach, waist, hips and bottom with seamless cups – the aim is that all your curves are made to behave the way you want them to.

You can find Bali online at their slinky website, www.balicompany.com, and the bras are sold on nearly 30 other sites (there’s a list of where on Bali’s site). They’re also available at many US departments stores, including Macy’s, Bloomingdales and JC Penney. Hanes (another Sara Lee company) have a good selection in their internet shop, One Hanes Place.

 

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