A guide to the Adidas swimwear and swimsuit range

See adidas swimsuits online at www.adidas.com

If you didn’t consider sportswear giant adidas as a swimwear manufacturer, just look to Ian Thorpe. The Australian Olympic swimming champion has been wearing adidas swimsuits for years, most noticeably in the Sydney 2000 Olympics where he took home three gold medals and two silvers in the pool.

Adidas swimsuits combine form and function with a contemporary edge which has become the company’s trademark in merchandise – whether it’s shoes, clothing or athletic wear.

This is perfectly illustrated by the company’s recent collaboration with designer Stella McCartney. “adidas by Stella McCartney” launched in February 2005 and boasts woman’s performance wear with a haute couture edge. McCartney’s adidas swimsuits are elaborate and streamlined, including low backed, strappy one piece swimsuits, metallic low rider bikinis and quirky thong slides for pool or beach wear.

Adidas was founded by brothers Adi and Rudolph Dassler, who opened the Dassler Brothers Sports Shoe Factory in their home town of Herzogenaurach, Germany, in 1927. After considerable success with their athletic shoes at the 1928 and 1936 Olympics the Dassler brothers parted ways in 1948, with Rudolph going on to found cult sports brand Puma. Adi Dassler dubbed his share of the company ‘adidas’ using the combination of two parts of his name.

Adidas’ swimsuit range all features either the famous trefoil logo (introduced in 1974) or the traditional three stripes. Swimwear is simple in hues of navy, black, red and white and looks made for swimming more than sun worshipping. Women’s suits are racer back, high cut one pieces or basic bikinis, nothing overtly feminine or flouncy.

When it comes to competitive swimsuits, adidas is vying for racing supremacy with Speedo, Tyr and Nike. The adidas JetConcept suit worn by Ian Thorpe has grooves akin to those found on the wings of commercial airliners, and according to the company reduce both form and fiction drag.

© The Pink Fridge Online Magazine 2008 - Adidas Swimwear

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