Silhouette sunglasses - high fashion frames and accessories

How are Silhouette Sunglasses different?

Silhouette’s website – Silhouette Sunglasses

In 1964, one designer joined up with 5 other employees to form a novel and pioneering company to make Silhouette sunglasses. The idea was to make eyewear much more than an implement that simply improves faulty vision. Instead, eyewear could be a more fashionable and stylish accessory used day-to-day and featuring unique designs.

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Just over 40 years ago, Arnold and Anneliese Schmied became the inventors of frame fashion – in that their aim was to make glasses to make you look better instead of glasses to make you see better. The company was established in Linz then.

The result of this one designer’s work ended up being more than a fashion accessory. It was more an expression of a personality in combination with high function and quality. Silhouette sunglasses are the result of a symbiosis of very high quality techniques used for production and extraordinary design and the company wishes to enhance fashion eyewear standards into the future.

The approach that the company has chosen is not to use routine mass production, leaving that as the preserve of the more well-known companies. Instead they use a more high-quality model manufacturing process featuring a more old-style by hand craftsmanship. Instead of rationalisation and mass production, Silhouette sunglasses use individualism and more trendy impulses.

The starting point of the making of unique eyewear design is flair. This is where the combination of the designer’s imagination and decades of experience in addition to a variety of technical innovations comes in. These elements are interacted creatively as an example in the development of Titan Minimal Art frames where trendy fashions are clearly expressed in a way that the worldwide industry can follow as a yardstick.

The Titan Minimal Art Models literally cling to the face of the wearer. They are very lightweight and yet very sturdy as well and this combination produces a unique amount of wearing comfort. Without the closest attention to even the tiniest details this would not be possible. Each of the frames used in Silhouette sunglasses fuses the designer’s personal interpretation with the wearer’s individuality with the result being an unmistakably original hallmark with a “Made by Silhouette” individuality.

Today the company’s corporate culture safeguards what was started in 1964. The family-owned business is now called Silhouette International Schmied AG and has more than 1,000 employees. There is a board of directors consisting of Arnold and Klaus Schmied along with Tassilo Gruber. The company exports its products to more than 90 countries and there are ten marketing subsidiaries representing the enterprise in the world market, selling Silhouette’s exclusive eyewear fashions on a fully international scale.

To see just how trendy Silhouette sunglasses really are you can always check out their website – the address of which is given below.

© The Pink Fridge Online Magazine 2008 - Silhouette Sunglasses

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