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Why are Police sunglasses so well known?

You’ll probably know about Police sunglasses. The reason you’ll know about them is through the endorsement of some of the most famous men in the world. The brand is indelibly associated with style icons such as David Beckham and George Clooney. Yes, it must have been pretty expensive to do, but paying these men to wear Police sunglasses in adverts has really paid dividends for the Italian company, who now export their product all over the world.

By using famous icons, Police have actually managed to turn a rather everyday product into an icon in itself. After all, some brands seem merely to be serving the purpose for which they had been originally created, but other brands actually manage to reflect the nature of one’s attitude to life in their identity. Thus Police sunglasses have to constantly strive to go beyond what would normally be the limits in terms of real style, quality and desirability. They can help you to make a statement about yourself.

Police like to call their sunglasses “the quintessence of urban style”. The collection was created with the aim of selling a range of sunglasses models but still associating them with one strong brand image. Therefore, even though they sell a great deal in Europe, the product is actually based on an ‘aggressive urban’ US lifestyle. The product is young and hip but also manages to stay quite expressly unisex, with colours assuming the focus of attention.

The current Police collection does reflect some recent fashion trends – for instance one of the models is a rather brave remake of a successful model from the 1980s, with character-defining steel frames being contrasted against some dark lenses. This combination offers the consumer maximum expression with a captivating look. For those people who like to have a more casual and sporty image, Police have put together dual-mirror lenses with aluminium temples to make some attractive tones with a stylish, if unusual colour mix.

Whatever colour the lenses are they are all treated with U.V400, making them 100% UVA and UVB resistant. All of the lenses in Police sunglasses are also Optical class 1, which eliminates optical distortion. The lenses tend to be made from CR39, that is except where a mirror coating has been applied in which case the lens will be made from polycarbonate. You should note that a mirror coating does significantly reduce the amount of light getting through, which is transmitted better through a paler coloured lens. Another item to note about lenses is that the Police peacock blue lens must not be used if you are driving. This is because through these lenses it is very difficult to tell the difference between red and amber when you are at traffic lights.

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