Maui Jim sunglasses - style from the islands of Hawaii

What is the history of Maui Jim Sunglasses?

Maui Jim’s website – Maui Jim Sunglasses

It was in the 1980s on the beautiful Maui beaches in Hawaii that a small company called Maui Jim started to produce and sell Maui Jim sunglasses. Unfortunately, the Hawaiian’s sun’s harmful ultraviolet rays and severe glare proved too strong for the first sunglasses that were produced. It’s all very well reducing glare, but people also need sunglasses to not be distorting the beautiful island scenery colours. No other sunglasses were on the market that could meet this specialised need so Maui Jim did it themselves.

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The original line of Maui Jim sunglasses were launched with a range of seven different styles and using a technology called Polarized Plus. This was so unique that the company had to patent it. Also, at the time, the company chose not to expand too quickly and thus only produced and sold the sunglasses in Maui in Hawaii.

However, soon their products and technology came to the attention of Hester Enterprises. In 1991 they bought the company and then asked RLI Vision Corporation, located in Peoria in Illinois to be the mainland distributor for Maui Jim Sunglasses into the ophthalmic market.

Eventually, Maui Jim sunglasses did the sensible thing and actually bought RLI Vision in December 1996, providing both the capital and the infrastructure to be able to accommodate the phenomenal growth in sales of Maui Jim sunglasses in the premium sunwear business. There are now more than 50 styles and over 100 SKUs, and Maui Jim, Inc. is a very fast growing polarised sunglass maker. People who love the sun can browse the styles online before finding their nearest retailer. The company do of course invite all customers to actually visit their lovely island and see the sun themselves.

Maui Jim sunglasses take their inspiration from the islands of Hawaii. In fact the company feels that they could only possibly have been born and had their superior performance created in the Hawaiian islands. The sunglasses help people to experience the complete fullness of life and of the world around them. People should never be fazed by glare and should also never miss the subtlety of any single hue. The PolarizedPlus technology of Maui Jim sunglasses can help you to experience the world as you were meant to be seeing it.

People don’t just look out for quality and comfort as a personal goal. Rather then look to enhance their quality and comfort as part of their lifestyle – offering you some leisure for relaxation and being able to enjoy the success that they have achieved. This enviable way of living can be achieved with the help of the right sunglasses, and Maui Jim sunglasses have Flexon memory metal frames, which keep their original fit for longer than with conventional metal frames.

© The Pink Fridge Online Magazine 2008 - Maui Jim Sunglasses

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