Dior sunglasses - designer eyewear by Christian Dior

Who makes Dior sunglasses?

Mens and Womens Dior Sunglasses: Dior Sunglasses

Dior Sunglasses are designer eyewear produced by the Christian Dior Group. In particular, they are produced by a subsidiary of the group called Christian Dior Couture. The company could have run into problems in 2000 when the Internet bubble burst and this was followed by a recession in 2001 and 2002 which affected many of Dior’s natural customers. In 2003 there were even more issues that arose that could have affected the company’s performance and health. These included the SARS epidemic in South East Asia in addition to the war taking place in Iraq, and the decline in the currencies of Dior’s leading economic partners, leading to very weak economic growth in those areas.

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At times like these though, people do not stop spending money on quality products. In fact, they gravitate towards the brand names that they can trust. They do this because if money is tighter you want to be able to trust the company that you give your money to. This is where the reputation of top brand names really helps and Dior is certainly one of those. You should be able to trust that Dior sunglasses are made from high quality materials, and will be reflecting up-to-date fashions as well as being able to perform well in their function, which is to protect you from the sun and enhance your vision as well as helping you look good.

Perhaps this trust for the quality of the brand is what meant that the Christian Dior Group managed to put in such a strong performance in 2003-2004, with operating income going up by 9% to get to an all0time high of 2.213 billion euros, and net income from continuing operations going up 49% and net earnings going up 70%.

Dior probably helped themselves by taking measures as early as in 2000 to not only weather the crisis but to actually develop and gain more market share whatever the difficult economic conditions that they were to encounter. The company put priority on committing resources to their master brands and then using the cash flow generated from this strategy to improve the company’s financial position, enabling the company also to continue the investment needed to keep up the quality of their products.

Christian Dior Couture were extremely strong, growing sales revenues by 6% which would have been 15% had it not been for the 20% decline in the dollar’s value and the 10% decline in the yen’s value. This was continued in 2004 with more significant growth expected into the future. The presence of the company in Japan was strengthened with around 30 stores available.

John Galliano and Hedi Slimane offer some great designer names, and there will be over 200 stores around the world in 2006.

© The Pink Fridge Online Magazine 2008 - Dior Sunglasses

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