Carerra sunglasses - functional and innovative design

Meeting the Needs of Extreme Sportspeople

Carerra website - Carrera Sunglasses

It was the Carerra Panamericana, the legendary Mexican car race, which gave its name in 1953 to the Carerra sunglasses brand when it was born in the town of Traun in Austria. In the past fifty years, sportspeople using Carerra equipment have scored many international victories, benefiting from the passion of the company towards product development and technological research. Everything that Carerra does, right from the first draft of the product to its final design, is developed internally by the Research & Development department in Padua, Italy. Padua also sees the development of the first raw shape right up to the prototype, and from 3D development up to the industrialization, and from colour selection to the collection.

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In 1996 Carerra joined the Safilo Group, consolidating its position as one of the sector’s international leaders. This has added to the leadership and the experience that Carerra already had and matured it further, so that customers can rely on their products, whether they be the latest models aimed at improving champions’ performance, or more practical everyday use glasses.

Carerra say that there are three elements contributing to the prestigious nature of their brand, and these are the design, the technical innovation and the sports lifeblood. The combination of these three are aiming to depict a dynamic and energetic lifestyle which conveys the excitement of the sports for which Carerra provides equipment. The reason that Carerra products are so highly prized is that they have tried to maintain these elements of success that got them to where they are in the first place.

As far as design is concerned – all of Carerra’s products have a functional and innovative design which doesn’t neglect the fashion trends whilst still being able to meet the needs of the extreme sportsperson.

During the process of product development, the products are tested both in the laboratory and by athletes during competitions and training to make sure that the Carerra eyewear products meet the technical innovation standards expected of them.

Carerra products are inspired by the sporting lifeblood that runs through them. This inspiration helps to make Carerra products and to develop the activities that link people to the its brand. Because the products have to be used for sports, and sometimes some very dangerous ones, they need to be durable, and yet many of the sports in which Carerra products are used place a premium on fashion and “looking good” as well, so there must be the right balance achieved here.

Recently, Carerra sunglasses have announced the development of the Ultrasight Program, which is aimed at meeting the sportspersons’ specific requirements. This brings Carerra further towards being the sunglasses of choice for the sportsperson.

© The Pink Fridge Online Magazine 2008 - Carrera Sunglasses

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