Nike sports shoes are the ultimate must-have item for any self-respecting footballer, runner or athlete. The name Nike has now become synonymous with quality footwear supported by genuine scientific research into comfort, ergonomics and efficiency.
Nike started out in 1971, established by Phil Knight and his business partner Bill Bowerman. The name of the company is taken from the Ancient Greek goddess of victory, and this really symbolises the core of what Nike stands for: striving to be the very best in sportswear design and manufacture, in order to help athletes and sportsmen be the very best in their field. The world-famous Nike swoosh logo first appeared on a pair of Nike ‘Cortez’ trainers in 1972, and has gone on to become one of the most recognisable brand logos ever.
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Nike trainers have always been at the forefront of sports shoe innovation. Nike Air, the concept of in-built shock absorbers within the sole of the shoe, which was created in conjunction with NASA scientists, was launched onto the sports scene in the late 1970s and has become a key feature of Nike trainers. This essentially simple technology provides extra bounce with every step, and enables the sportsperson to run more comfortably and with less of a shock to the knees, hips and spine.
The astounding rise in popularity of individual and team sports, from short-distance running to football to basketball, has provided Nike with ample opportunity to branch out into almost every type of sport shoe. Public endorsements from world-class sportspeople has cemented the idea that Nike caters for almost all leisure activities. The company has whole divisions dedicated to specific sports, as well as to women’s shoes and accessories, recognising that the distinction between men’s and women’s trainers is more complex than a mere difference of size and color scheme.
Nike shoes are widely available from sports shops, concessions and independent Nike stores the world over. In addition to this, the Nike website is well equipped to deal with online shopping, and has specific microsites to serve customers in a whole range of countries and regions. The latest online development, Nike ID, is quite probably the most fun you can have on a shoe manufacturer’s website, as it allows you to design and build your own pair of Nike sports shoes according to your own color and style preferences. By choosing which colors you want for each section of the shoe and then adding your own tag or logo, you can customise the most popular Nike styles and then buy them online.