Adidas shoes - trainers, boots, and sports wear

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Although it was in the 1960s that many of the most famous Adidas shoes and other products were first designed, the Dassler brothers started producing shoes in 1927 and the shoes made their Olympic debut in 1928. In the 1936 Olympics, Jesse Owens won four gold medals and set new world records in many of his twelve events, wearing Dassler shoes. Adidas became the company’s official name in 1948 when Adi Dassler registered the famous Three Stripes as his company trademark. The two brothers stopped working together at this time and Adi’s brother, Rudi, went on to set up another famous German sportswear label. Adi Dassler passed away in 1978, and his wife continued to run the company until she herself passed away in 1984. About that time, Adidas was producing 45 million pairs of shoes each year.

A very famous pair of Adidas shoes, a pair of superstar trainers, were made in 1969 by Adi Dassler and his designers. Rather than designing shoes for lifestyle wear, these were made specifically for the basketball court and Dassler continually updated, improved and remodelled the design to make it better and better. Also created in the 1960s, the Adidas Three Stripe tracksuit is a recognisable sign of the true athlete on the track and in the field, and the no-so-true athlete, on the couch and about town.

Adidas trademark shoes include various basketball, tennis and track shoes, as well as football boots and other sportswear, designed both for performance and for lifestyle wear. Adidas shoes are instantly recognisable thanks to their distinguishing Three Stripes. Incidentally, the Three Stripes was initially designed as a way of stabilizing the middle of the foot.

There are about eleven Adidas concept stores in the States, and three in the United Kingdom. Otherwise, the best ways to find Adidas shoes are to look for local stockists, of which there are many, and to browse for retailers online. Online retailers might be able to offer lower prices than some stores because they do not have the same overheads as high street retailers, and can thus pass these savings onto their customers. Make sure you know what size you need before you buy however as it is harder to try on a virtual pair of trainers.

© The Pink Fridge Online Magazine 2008 - Adidas Shoes

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