Padders shoes are without question one of the most comfortable footwear brands around. Any grandmother worth her salt will tell you the same! And it’s all down to the company’s production methods, or ‘feel good feet’, as they call it.
The company began life almost a century ago as T Groocock & Co, a family-run footwear manufacturer that specialised in welted shoes. During the war, its factory produced thousands of pairs of army boots, but eventually grew into a fashion shoe designer of sorts – selling fashionable ‘beetle crushers’ and ‘winkle pickers’ in the 1950s and platform shoes in the 1970s.
So how come, in 1982, the powers that be decided to change tack and start making sensible shoes? It’s almost akin to Jimmy Choo suddenly moving into the clog market (if there is such a thing!). Well, it seems it was the right decision, as the brand has won countless awards and seals of approval since it launched the Padders shoe, and has been officially recognised for the comfort it offers its wearers.
If only they could incorporate that comfort into some 1970s platform wedges!