Ecco shoes online guide - footwear for women and men

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www.ecco.com

Ecco is a multi-award-winning brand that strives to become the very best manufacturer of quality, comfortable, desirable shoes. Despite churning out over twelve million pairs of shoes per year, Ecco is not one of the over-hyped brand names that is famous for being famous. On the contrary, it has a faithful and discerning following, and a reputation for stylish excellence.

Ecco was founded in Denmark in 1963, by Karl Toosbuy. It was not until the 1970s, however, that the company began to expand internationally, with production of leather uppers going on in Brazil and Ecco’s first must-have shoes selling well worldwide. During the 1980s the company opened further international production sites and, by the early 1990s, was manufacturing over one million pairs of shoes every year. In 1998, Ecco’s first flagship shop was launched in London’s Oxford Street, and another major store was opened in Copenhagen – Ecco’s home ground, as it were – in 2002. Karl Toosbuy died in 2004, and management and ownership of the company was taken over by Dieter Kasprzak and Hanni Toosbuy.

By constantly seeking out new challenges, innovative ideas and bold ventures, Ecco prides itself on remaining at the forefront of shoe design and manufacture. It is clear from looking at the quality of Ecco’s shoes that the company’s designers are not afraid to go to great lengths to ensure that they use the best materials and create the most comfortable shoes. Using combinations of suede, microfibre, textile, nubuck, leather, airmesh and neoprene, they come up with simple yet beautifully crafted casual footwear. Styles range from black or brown leather moccasins to colourful trainers with velcro fastenings, as well as a good selection of sandals and summer footwear.

For business wear, women can choose between cute kitten-heeled shoes, elegant pumps with pointed toes, and strappy sandals in a variety of colours and heel heights. The business range for men is very elegant indeed, with finely crafted leather moccasins or lace-ups, generally in a choice of brown or black. All of these business shoes are designed with maximum wearability in mind, and with carefully researched ‘comfort zones’ to cushion the feet.

Catering as it does for all situations, Ecco also does an exceptional line in outdoor footwear. Tough walking sandals come in a choice of colours, and offer the feet great freedom at the same time as the necessary support. The soles of these adventure sandals are grooved for grip, while those heading for colder or more dangerous areas can opt for the closed-toed walking trainers instead.

© The Pink Fridge Online Magazine 2008 - Ecco Shoes

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