Dansko shoes are a fun and highly innovative comfort based brand, whose philosophy owes much to hippie beliefs and traditional styles. The most important element of Dansko shoes is their extreme comfort, a feature that encourages the wearer to be at one with him- or herself, and to be able to experience each step with happiness and satisfaction.
The company was established towards the end of the 1980s in Denmark, by horse trainer Peter Kjellerup and his wife, Mandy Cabot. They were actually trying to come up with the world’s most efficient farming shoe at the time, and soon found themselves wearing nothing else, which made them realise that their development could reach a wider audience than just the two of them. Because their original shoes – a sort of highly durable industrial clog – were so long-lasting and super-comfortable, they were obviously very wearable for all sorts of activities. By 1991, the couple had established Dansko and begun developing a whole range of clogs and shoes, and it wasn’t long until their products became available in thousands of stores the world over.
The original Dansko shoe – the stapled clog – has many special features. These include an anti-slip tread at the back and reinforced toe area at the front, as well as padded lining, a sock-like comfort interior, leather uppers, and a sole that encourages a rolling movement when you walk. This signature stapled clog range has since been broadened out to encompass all kinds of clog-based shoes, including Mary-Jane styles, patent leather and matt leather finishes, open-toed sandals and slip-ons. These are available in a variety of colours, although the most popular ones are black, brown and deep or bright red.
All Dansko shoes are made to the same high specifications as the original clogs that inspired the shoe-making venture, with comfort and wearability the most important features. It is virtually impossible to come across an uncomfortable pair of Dansko shoes, since the basic design principle behind the whole collection is that active people need comfortable shoes that will enable and encourage them to move better and more naturally as they work or walk.
Of course the development of the range has meant that new styles have moved away somewhat from the company’s agricultural beginnings, although the traditional lines remain popular. The most modern Dansko shoes come in even bolder shades and designs, such as patent yellow ankle-high boots for women, and a whole range of smart-casual work shoes for men. Autumn and winter fashions are looked after by the excellent selection of comfort everyday boots, while summer days are amply catered for by the colourful range of sandals and beach footwear.