Born is one of the funky brands owned by American shoe giant H. H. Brown, and is designed as a label that suits all occasions, from smart office situations to casual days shopping or on the beach. Born’s creations are more like artistic masterpieces than mere items of clothing, designed intelligently, made using top-quality materials and then hand-stitched for individuality and perfection.
Without a doubt, Born is a lifestyle brand, one that defines and enhances the lives of its loyal customers. There is a distinct philosophy behind every design they create, emphasising particularly the importance of life’s small pleasures, such as comfort, fashion, and the sheer enjoyment of wearing a well designed and well fitting pair of stylish shoes. By wearing Born shoes you are buying into this Zen-like philosophy.
Instead of just selling shoes, Born sell moments: the ‘Bug’ mule, ideal for an afternoon at a corner café, watching the world go by; the ‘Spider’ flat-soled slip-on in black leather, ideal for girlie days and childish moods; ‘Bonita’ wedge sandals, ideal for warm, breezy days in a pretty summer dress. The list goes on: men’s ‘Clutch’ moccasins, for poker nights with the boys; the ‘Thrill’ casual sneaker for crazy outdoor challenges; the ‘Keel’ slip-on for summer days out on the ocean. Whatever your schedule, whatever your mood, the perfect Born shoe is ready to get out there with you.
Because Born prides itself on its hand-stitching, the brand’s selection of shoes has an honest, simple look: beautifully crafted leather uppers, rubber soles with good grips, the occasional ornamentation to enhance the overall look. The women’s shoes in particular show a great deal of flair, with espadrille or comfortable polyurethane soles, and a whole host of choice when it comes to uppers: black, brown and white leather; colorful canvas; gorgeous waxed suede. Many of the women’s designs come in a variety of colors and patterns, so it easy to find something that suits your clothes and coloring.
For the men, Born manufactures a line of outstanding Oxfords and loafers for the office, as well as a great selection of sailing and nautical shoes, summer sandals in suede and leather, and casual slip-ons for evenings when you want to go out and impress. There is a good choice of smart shoes and an even wider range of going-out shoes.
Born shoes are available in Born stores across the United States and also online, either at the company’s own website, where you will find a shoe-fitting guide, or through general online footwear retailers.