Designer engagement rings - modern jewellery online

Shop for engagement rings online - UK - USA

Designer engagement rings come in many different styles, and there are a great variety of modern jewellery designs available on the market.

Probably the most famous engagement ring designer is Charles L. Tiffany who introduced the classic Tiffany ring mounting in 1886. This design involves the diamond being set in an open, six-prong mounting, high up on the ring to allow maximum refraction of light entering the stone, and is still one of the most popular designs today.

There are many choices to be made when buying a designer engagement ring, and some people find that shopping for that perfect piece is much more easily done online. Buying an engagement ring over the internet has both advantages and disadvantages. The biggest drawback is that you cannot view the item in person but there are also many advantages, in particular:

CONVENIENCE
No trekking from shop to shop - buying online allows you to order from the comfort of your home.

SELECTION
Online jewellers tend to offer a much wider collection of rings than conventional stores, and it is much easier to match your choice of diamond with your choice of setting.

SPEED
Searching for what you want tends to be much more straightforward - most online stores allow you to quickly and easily search for a ring based upon your criteria.

VALUE
An internet retailer has fewer overheads and is therefore able to offer more competitive prices.

The principals involved in safely buying an engagement ring online are much the same as buying any item over the internet, but in general you should look for the following:

CUSTOMER SERVICE
Does the store have a customer services telephone number where you can actually speak to someone in person (i.e. not automated)? If all they provide is an automated service or an email address you might not get the level of service you are accustomed to.

DELIVERY
Find out before you buy how much delivery will cost. Make sure a reputable courier is used and that you are covered should the ring be lost or damaged in transit.

DIAMOND CERTIFICATES
It is recommended to buy from sites that provide either a GIA, IGI, AGS or HRD certificate.

PRIVACY POLICY
Under the European Directive on Data Protection, your details should not be sold or passed on to other companies. Check the site's policy and make sure that your privacy is protected.

RETURNS POLICY
Familiarize yourself with the store's returns policy before you make a purchase. A 30-day returns policy is standard.

SECURE TRANSACTIONS
Make sure the payment facility is safe before you enter any of your details. Also check with your credit card provider what their policy is should your details be illegally intercepted.

© The Pink Fridge Online Magazine 2008 - Designer Engagement Rings

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