Loose Diamonds - Diamonds Online

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Buying loose diamonds on the Internet makes considerable sense in terms of both money-saved and choice, which begs the question: why aren't more people doing it? The truth is that, while online sales of loose diamonds are skyrocketing, customers must first be confident in their purchase. In a barrel the size of the Internet there are bound to be a few bad apples, but by following four steps outlined below, you can rest assured that you'll get a good deal.

Know your diamonds : Time spent researching how loose diamonds are valued will pay enormous dividends, and you'll gain plenty of insight into a fascinating world. First time buyers often make the mistake of focusing too heavily on the diamonds weight (Carat) at the expense of its Color, Clarity and Cut .

Shop around : When it comes to getting the most for your money there aren't any short cuts. Establish exactly what you want then begin comparing prices across a number of different sites. Make sure that you always compare like with like, or you'll soon be thrown off the scent.

Research your supplier : Once you've found exactly what you are looking for you'll have to turn your mind to the question of whether you can trust your supplier. Personal recommendations are a good starting point, otherwise look for affiliation with either the European Gemological Laboratory or the Gemological Institute of America (at the very least any loose diamonds that you buy should come with a certificate from one of the aforementioned bodies).

Get a second opinion : Before you hand over your credit card details make sure that you're familiar with the suppliers return policy. Reputable companies will be more than happy to take back any stones if the customer isn't satisfied. This gives the buyer a chance to get an independent valuation, and return any diamonds that don't meet the grade.

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