Italian Charms - The modern charm bracelet made popular by celebrities

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Forget traditional charm bracelets – Italian charms are the hottest thing to hit the jewelry market in recent years. Italian charm bracelets work on the same basic theory as the old charms bracelets that have been around since the 1940s, by the fact that you personalize the bracelet by adding charms you like, but that’s where the similarity ends. Italian charms are small modular stainless steel charms (basically they are small flat rectangular pieces of metal with pictures on them) that are designed to be linked together into a bracelet. There are thousands of different charms available on the market now with wearers being able to interchange them and make the bracelet completely personal to each person. The beauty of these bracelets is that they are unisex, and are hugely popular with men all over Europe (although the trend hasn’t really taken off with American men).

Italian Charms: the short history

Italian charms were invented in Italy in 1987 by a company called Nomination. They were closely followed by fellow Italian company Zoppini who also makes the bracelets. Popularity for the bracelet grew in the 1990s with the trend exploding across the world. Nomination says that the who’s who of Hollywood celebrities such as Britney Spears, Madonna, J-Lo, Julia Roberts and Venus Williams were soon sporting the jewelry. The subsequent media coverage led to them selling like hotcakes all over the globe.

What makes the bracelets so sought after is that they can be dressed up or down with any outfit, and they can also be custom-made to order – giving people the true personalized touch to each piece.

While the original Italian-made bracelets are expensive, they are of a better quality than their cheap knock-off counterparts, and it all comes down to each person’s budget and needs. Buying them wholesale will mean a better saving than by buying from a jewelers.

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