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Finding a cheap car insurance policy is something of a motorist's Holy Grail: everybody wants to get their hands on one, but they aren't sure where to look. The good thing about the Internet is that you know you won't have to go any further than your home computer to find the best deal. Also because online insurance suppliers don't keep regular shop hours, you can get your car covered at any time of the day or night.

Web based companies have competitive advantage over their high-street rivals because lower overheads enable them to pass savings on to the customer. It's a well-known fact that the average person is likely to spend more time shopping for a new article of clothing than they will looking for motor insurance. Arguably it's understandable (as insurance shopping is about as exciting as filling in a tax return), but it's also financially short sighted. By spending a short time surfing the net you'll be pleasantly surprised at the savings that can be made.

If you haven't taken out online car insurance before we've outlined a number of pointers to help streamline the experience. Firstly you'll need to know what type of cover you want and what extras (such as courtesy vehicle replacement) to include. Once you've decided on the policy; stick with it – after all if you're going to compare prices it must be like with like . This means reading the small print and paying special attention to the length of cover which varies from 10-12 months.

Insurance companies like to sweeten the bitter financial pill with all sorts of incentives; ranging from free medical kits to complimentary breakdown cover. It's up to you to decide whether any of these represent any real savings, or if you need them at all. Aside from the overall cost of the policy, the second most important financial variable is the terms of the no claims bonus . It's important that motorists think long-term, and if you get a good no claims deal; you'll see next year's premium plummet in cost.

If you're in a position to pay for your car insurance in a lump sum, rather than spreading it out over the duration of the policy, you should be eligible for a financial discount.

Once you've visited three or four sites and found the best deal it's often worth calling the two most competitive (if they haven't phoned you already) to try to negotiate a better deal. Use the quotes that you've already got as bargaining chips and don't be shy to haggle hard. After all you're likely to be talking to a professional haggler.

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