This is a great solution to the "tan" problem if you are only concerned with colouring a small area of the body, namely the face. Applying a fake tan anywhere else would be foolish as it would be rubbed off by clothing (or anything else it rubs up against) and perspiration.
These products are available in: silky, sheer and natural formulas and can be engineered for specific areas such as the cheeks, eyelids and lips. Companies have also been able to add matte finishes and shimmers to their products allowing for a vibrant healthy sun kissed look to be achieved.
Those of you inexperienced with using these fake tan wash-off alternatives may need a little insight into their application:
Step1: Make sure your face is moisturised to prevent any chance of your make up or bronzer caking on the skin.
Step2: Apply your foundation and makeup keeping you colours subtle (tip is to stick to light browns, coral and peach.) - but do not follow with any powder. Bronzers work best if they have something to adhere to.
Step3: When using a powder based fake tan, place a little in your palm and tap with a powder brush till the it is sticking to the bristles. Any excess should be shaken off and then lightly dust your nose, cheeks, brow and chin - basically those areas that the sun would normally hit. Ploughing the product all over your whole face will produce an artificial look.
Step4: Now you can use your translucent powder (using tinted powder will detract form the look you are trying to create.) The key is just to avoid patting pressed powder on top of the bronzer.
Step 5: Creams and gel formulas work the same way - apply over your foundation and then use a light powder to set the look.
Step6: Ladies can even try adding a little colour to their collarbones, shoulders and cleavage. Companies have even launched specific fake tan lines aimed at men who are too conservative to use the tanning products currently on the market.