The face is the most looked after area of skin as this receives the most exposure and recognition. Customers purchase products to prevent premature aging, over solar exposure, serious skin conditions, and other skin problems that are encountered day to day. The face is divided into fourteen different zones, this is known as mapping and these zones are used to determine the correct use and selection of treatments to purchase.
Firstly, zones one and three focus on the forehead, this area is affected by the digestive and bladder system. It is recommended that the customer drinks more water and eats more whole foods. Secondly, zone two is located between the eyebrows, affected by the liver (too much alcohol, rich foods maybe even an allergy). Thirdly, zones six and eight are around the eyes, affected by the kidneys, usually in correlation to dehydration. Zones five and nine focus on the cheeks, affected by the repertory system for example smoking and allergies. Zone seven focuses on the nose, affected by blood pressure, whilst zones eleven and thirteen affect the jaw, which can be due to dental surgery. Finally, zone twelve affects the chin, usually due to a hormone imbalance, whilst fourteen relates to the neck.
There are a variety of different products which are developed and marketed to protect and prevent the skin from common problems.
For example anti-aging cream should be applied to reduce the risk of wrinkles. This works by hydrating the area. Proactive skin care focuses on the prevention and manageability of acne and other serious skin care products. Man skin care focuses on making this predominantly feminine market attractive to males by introducing masculine packaging and scents. Companies for example Philosophy skin care focus on using only the finest natural ingredients.
Natural ingredients are greatly in demand at present as they cause fewer reactions to the skin. Ingredients for example coconut, fruits, almond, plant extracts and organic ingredients have all replaced harsh chemicals previously used.
Whatever the customer’s individual need, skin type, fragrance, price, sensitivity etc, there is a product available to suit those exact requirements.